Case Study: Rapid7 achieves fast, efficient hiring and a stronger employer brand with LinkedIn Talent Solutions

Rapid7 - Customer Case Study

Rapid7, a fast‑growing Boston cybersecurity firm, faced the challenge of hiring the right talent quickly while operating with a recruiting budget that was only 10% of what Ed Nathanson had at larger organizations. Tasked with building a highly efficient recruiting function from the ground up, the team needed to scale hiring, preserve a distinct culture fit, and attract candidates who would thrive in a passionate, high‑energy environment.

They responded by adopting a sales‑driven, proactive recruiting model, redesigning comp plans for talent scouts, and embedding Rapid7’s polarizing employer brand into the candidate experience (including homemade parody videos). By using LinkedIn Recruiter alongside Company and Career Pages and offering consultative support and training to hiring managers, the team became trusted advisors, improved attraction of culture‑fit candidates, and helped elevate Rapid7’s employer reputation — contributing to its recognition as Boston’s top midsized workplace.

Rapid7

Ed Nathanson

Senior Director Global Talent Acquisition, Rapid7