Case Study: Randstad MENA achieves 5x follower growth and 73% senior-hire rate with LinkedIn Talent Solutions

Randstad MENA Paving the Way to a New Digital Era with LinkedIn

Randstad MENA, the Dubai arm of global staffing firm Randstad, set out to establish a strong regional digital presence after launching as a boutique operation that hadn’t fully leveraged the parent brand. Recruiting across 17 countries posed logistical challenges—consultants couldn’t meet candidates face-to-face—so the team needed to differentiate itself, grow its follower base, and reach both passive and active talent in a competitive, geographically dispersed market.

Working closely with LinkedIn, Randstad MENA built a digital shopfront using a career page, sponsored campaigns, LinkedIn Recruiter training for consultants, targeted content, and ongoing engagement tracking. In 15–16 months the approach delivered a 5x increase in followers to over 100,000, ranked the office #2 among all Randstad agencies globally, drove 73% of senior hires through LinkedIn, raised engagement to 3–5%, and produced significant time and cost savings.

Randstad MENA

Richard Whale

Managing Director