Case Study: Playworks achieves 42 hires and boosts brand awareness with LinkedIn Talent Solutions

Playworks builds its brand and makes key hires with LinkedIn for Nonprofits

Playworks is a national nonprofit that uses play to improve children’s social and emotional health. With a recruitment team of one, Director of Talent Acquisition Faren Ahlman needed to raise brand awareness, hire for a wide range of roles, and scale hiring across the organization despite limited resources.

By using LinkedIn for Nonprofits—job ads, Sponsored Updates, Company Page content, and LinkedIn Recruiter—Playworks expanded its reach and enabled hiring managers to source candidates. In the past year the organization made 42 hires, grew its Company Page following by 15% in under 12 months, and saw 84% of job impressions served to people who hadn’t previously viewed their jobs.

Playworks

Faren Ahlman

Director of Talent Acquisition