Case Study: Pinsent Masons achieves a standout employer brand and 2.3x engagement with LinkedIn Talent Solutions

Pinsent Masons uses talent solutions to propel employer brand

Pinsent Masons is an international law firm that wanted to reshape perceptions of corporate law by building an employer brand that highlights its purpose and five core values. The challenge was to plant a seed in candidates’ minds before roles opened and to show—rather than just tell—how the firm’s progressive policies and culture set it apart.

Working with LinkedIn Talent Solutions and LinkedIn Media Tools, Pinsent Masons pursued a content-driven employer branding strategy backed by real-time data and always-on media. The partnership delivered strong results: 2.3x engagement versus other UK law firms, more than 70% year‑on‑year engagement growth in targeted talent pools, improved visibility (including topping the Stonewall Index), and a continually growing talent pipeline.

Pinsent Masons

Clare Vasey

Head of Lateral Recruitment