Case Study: PageGroup achieves greater candidate engagement and employer-brand reach with LinkedIn Talent Solutions

PageGroup - Customer Case Study

PageGroup (Michael Page, Page Personnel and Page Executive) is a London‑headquartered leader in specialist recruitment with 6,000+ employees and a global presence since 1976. Faced with the challenge of using social media for more than candidate sourcing, they needed to demonstrate how employee advocacy and consistent, audience‑focused content could build brand trust, raise consultant profiles and drive commercial value across the candidate and client funnel.

They created an internal LinkedIn user guide, promoted employee ambassadors, and adopted a data‑driven, personalised content approach that encourages curating as well as creating content and measuring impact via analytics. The programme strengthened consultants’ personal brands, amplified the company’s reach beyond corporate channels, and contributed to industry recognition — including LinkedIn’s Most Socially Engaged Staffing Agencies 2017 and a #1 ranking for large firms.

PageGroup

Matt Mowlam

Group Digital Director