Case Study: OBSS Technology boosts global recruitment and employer brand with LinkedIn Talent Solutions

OBSS Technology boosts internship applications 54% with LinkedIn Talent Solutions

OBSS Technology, a software development and consultancy firm, sought to increase global awareness of its CodeMaster competition and attract top-tier student talent from international universities. Their challenge was to adopt a dynamic recruitment approach to identify the right candidates. To achieve this, they partnered with LinkedIn Talent Solutions, leveraging its suite of tools including LinkedIn Talent Insights, Ads, and AI-powered tools.

By implementing a data-driven strategy with LinkedIn Talent Solutions, OBSS expanded CodeMaster's global visibility and strengthened its employer brand. The results were significant: internship applications increased by 54%, impressions for the campaign rose by 304%, engagement increased by 250%, and job posting views grew by 74% in the last 12 months. This enabled OBSS to efficiently reach its target audience and build a highly skilled tech community.

OBSS Technology