Case Study: Nova Systems achieves targeted hiring and a stronger talent brand with LinkedIn Talent Solutions

Nova Systems - Customer Case Study

Nova Systems is a professional services firm that applies technology across Defence, Aerospace, Energy, Utilities, Communications and Transport. As it expanded beyond Defence, the company struggled to attract niche technical talent with the right security clearances and cultural fit, and remained largely unknown to candidates outside its original sector—limiting growth.

To solve this, Nova adopted a targeted social recruiting strategy using LinkedIn Career Pages, creating four personalised talent-pool views (Aerospace & Surveillance; Communications, Information & Space; Maritime & Future Systems; Transport) with leader profiles to showcase culture and roles. The approach increased visibility and passive-candidate engagement, produced more significant hires (including a LinkedIn placement tied to a major contract), and gave the recruitment team nimble, scalable pages to reflect shifting business priorities.

Nova Systems

Jason Wright

Talent Acquisition Manager