Case Study: McGregor Boyall achieves sustained evolution in recruitment with LinkedIn Talent Solutions

McGregor Boyall - Customer Case Study

McGregor Boyall is a specialist recruitment firm that has grown from humble, pre-internet beginnings into a business defined by “sustained evolution.” Faced with a rapidly changing recruitment landscape driven by data and technology, the company needed ways to stay productive, visible and ahead of market shifts.

Partnering with LinkedIn, McGregor Boyall uses the platform to source quality candidates with measurable productivity metrics, build and protect its employer brand, and support business development by mapping organisations and sharing profiles with interviewees. The result is greater reach and engagement with talent communities, stronger brand visibility and a more efficient, data‑driven approach to recruitment that keeps the firm competitive.

McGregor Boyall

Laurie Boyall

CEO