Case Study: MCG& Associates achieves industry authority and wider reach with LinkedIn Talent Solutions

MCG& Associates - Customer Case Study

MCG& Associates is a 47‑person contingency and executive search firm headquartered in Dubai, ranked #1 Specialist Boutique EMEA, connecting communications, digital and tech talent across Europe, the Middle East and Asia. Their challenge was to build specialist authority and wider visibility with a small team by consistently creating content and driving social engagement to attract clients and candidates.

They launched a staff-driven content program—polishing LinkedIn profiles, sponsoring events, producing themed posts and short videos using staff interviews and stock footage—and rolled out an easy social adoption process. This produced highly shareable content that earned local press pickup, expanded reach across publishers and social channels, and strengthened the firm’s industry authority and online engagement.

MCG& Associates

Justin McGuire

CEO EMEA