Case Study: Maersk Drilling achieves laser-guided, high-quality hiring with LinkedIn Talent Solutions

Maersk Drilling Hires Smart with LinkedIn’s Laser-Guided Recruitment Tools

Maersk Drilling, part of the A.P. Moller–Maersk Group, provides high-efficiency offshore drilling services worldwide. After adopting a growth strategy that required 3,000 new hires, the company found traditional recruiting (trade fairs, newspaper ads) expensive, hard to measure and ineffective at reaching the tight, specialist offshore community it needed.

Maersk Drilling implemented LinkedIn Talent Solutions (Silver package and a Recruiter license), combining HR and marketing to publish regular content, use targeted job slots and send InMails. The change delivered clear ROI and higher-quality applicants: an average of 269 LinkedIn applications per month, a 60% conversion rate from LinkedIn visitors to vacancy pages (vs 30% from Facebook), followers growing from 2,700 to over 20,000, Talent Brand Index rising from ~7% to >20%, and examples like 350 InMails producing 70 strong candidates and hires.

Maersk Drilling

Fredrik Tukk

Head of Communication, Branding & Marketing