Case Study: L'Oréal achieves faster, higher-quality, more diverse hires and a stronger employer brand with LinkedIn Talent Solutions

L’Oréal - Customer Case Study

L'Oréal, the world’s largest cosmetics company with about 68,900 employees and €20.3 billion in revenue, recruits roughly 6,000 new managers a year and faced three recruitment challenges: finding senior and specialist talent, reaching passive candidates (job boards capture only ~15–20% of the market), and strengthening its online employer brand.

L'Oréal adopted LinkedIn—polishing recruiter profiles, creating a company careers page, expanding Recruiter licences and linking to its referral portal—to proactively source hard-to-find and passive candidates. The result was higher-quality, more diverse hires reached faster, improved employer credibility and online presence, doubled LinkedIn Recruiter licences in under a year, and measurable wins such as sourcing ~90 top profiles and recruiting 5 in less than five months.

L'Oreal

Oskar Isenberg Lima

HR Learning Manager