Case Study: Aujan Coca-Cola Beverages Company achieves lower hiring costs and faster senior recruitment in the GCC with LinkedIn Talent Solutions

LinkedIn helps Aujan Coca-Cola Beverages Company recruit senior level roles in the GCC region

Aujan Coca-Cola Beverages Company (ACCBC) is a major GCC beverage manufacturer with about 3,000 employees and production sites in Saudi Arabia and the UAE. The company faced the challenge of sourcing senior executives who deeply understand diverse local markets while keeping hiring processes uniform and scalable, prompting an 18-person HR team and the adoption of digital sourcing tools.

ACCBC adopted LinkedIn Jobs, Recruiter, a Career Page and targeted "Work With Us" media campaigns to build its employer brand and enable direct sourcing. Followers grew from 300 to 8,000, 25% of senior hires in 2013 came through LinkedIn, agency spend dropped from 70% to 30% over three years, average cost per hire fell 22% in one year, and time-to-hire shortened to about 60 working days, supporting annual recruitment of 400–500 people.

Aujan Coca-Cola Beverages Company

Lennard Parlevliet

Corporate Resource Manager