Case Study: Lavazza Group unlocks new talent pools with LinkedIn Talent Solutions

Lavazza Group boosts hiring efficiency with LinkedIn Talent Solutions, adding 46k followers and cutting recruiting costs 30%

Lavazza Group, a major global coffee manufacturer, faced challenges in recruitment, including high costs, lengthy hiring processes, and a disconnect from local labor markets. Their goal was to find quality talent more efficiently and improve their global employer brand. To tackle this, they partnered with vendor LinkedIn Talent Solutions and adopted its Hiring Enterprise Program, which includes LinkedIn Recruiter.

The solution from LinkedIn Talent Solutions enabled Lavazza Group's talent teams to use LinkedIn Recruiter to build talent pipelines and engage with both active and passive candidates. This effort was complemented by an enhanced LinkedIn Company Page. The results were significant, including a 30% reduction in recruiting costs, a 47% influenced hire rate, and a gain of 46,000 new followers in one year. LinkedIn now accounts for sourcing approximately 80% of the company's candidates.

Lavazza Group