Case Study: Jambojet builds a stronger employer brand and talent pipeline with LinkedIn Talent Solutions

Jambojet grows LinkedIn followers by 40,000 with LinkedIn Talent Solutions

Jambojet, a low-cost airline and subsidiary of Kenya Airways, faced the challenge of positioning itself as an employer of choice in a competitive aviation market. With low online engagement and a need to future-proof its business, the company required a robust talent pipeline and a stronger employer brand to attract candidates with specialized skills. To address this, they partnered with vendor LinkedIn Talent Solutions, utilizing products like LinkedIn Recruiter.

LinkedIn Talent Solutions provided a comprehensive strategy that included revamping Jambojet's LinkedIn Page, creating a Life Page to showcase company culture, and granting company-wide access to LinkedIn Learning. The vendor's Recruiter platform was used to streamline the search for and management of qualified candidates. This solution led to a significant measurable impact: Jambojet increased its LinkedIn followers by 40,000, saw employees average 10 hours of learning per week, and significantly reduced its time to hire.

Jambojet