Case Study: Intel achieves a 20% boost in career site visits with LinkedIn Talent Solutions

Intel runs targeted campaigns with data-led insights

Intel’s engineering team in Poland, led by Talent Attraction specialist Jakub Skalik, faced a shortage of C and C++ programmers and had a limited recruitment budget. Skalik needed a way to find overlooked talent nearby and justify a focused hiring approach to internal stakeholders.

Using LinkedIn Talent Insights, he identified Krakow as a supply-rich, lower-demand market compared with Warsaw, secured leadership buy-in with competitor and talent-pool data, and launched a targeted billboard campaign and recruitment event. The data-led strategy saved time, increased trust from leadership, and drove a 20% increase in visits from the target audience to Intel’s career site.

Intel

Jakub Skalik

Talent Attraction & Lead Generation