Case Study: Intel achieves a transformed employer brand and a 1,200‑member proactive software talent pipeline with LinkedIn Talent Solutions

Intel - Customer Case Study

Intel, the world's largest semiconductor maker, faced a recruiting challenge: it was widely perceived as a hardware-only employer and needed to attract and engage passive software professionals in a competitive market. With an estimated 65–70% of professionals not actively job hunting, Intel required a long-term employer branding and pipeline strategy to create awareness and excitement for software careers.

Partnering with LinkedIn Talent Solutions, Intel built a custom LinkedIn community, a dynamic careers page, targeted "Picture Yourself" ads, and used Recruiter licenses/InMail to reach niche talent. The campaign shifted perception to a hardware-and-software employer, grew a 1,200‑member engaged talent community, amassed 200,000+ career-page followers, led to proactive candidate inquiries and hires of high-quality, hard-to-find software talent with improved cost efficiency, and is now being rolled out across Greater Asia.

Intel

Richa Telang

Recruitment Channels Manager Greater Asia Region