Case Study: Intact Insurance achieves 528 qualified leads and 69 hires with LinkedIn Talent Solutions

Intact engages target audience with data-driven media campaigns

Intact, a large insurer, aimed to become an employer of choice for tech talent during its digital transformation. The company needed to raise awareness and better engage IT professionals by understanding which employer value propositions mattered most to this audience.

Intact used LinkedIn Talent Insights to shape EVPs, then ran targeted Sponsored Updates and Pipeline Builder campaigns that “humanized” the candidate experience and delivered pre-qualified candidates to recruiters. The campaigns reached a qualified audience of more than 290,000 members, generated 528 qualified leads (up 61% year‑over‑year) and resulted in 69 hires in 12 months, while improving recruiter efficiency.

Intact Insurance

Dorothy Wolentarski

Leader, Digital Recruitment Marketing