Case Study: Understanding Recruitment boosts candidate engagement (+248% job application clicks) and builds a data-driven employer brand with LinkedIn Talent Solutions

How Understanding Recruitment leveraged the power of LinkedIn to increase brand awareness and establish itself as a consultative and data-driven voice in a competitive marketplace

Understanding Recruitment is a specialist technology recruitment firm with offices in the UK and US that wanted to move beyond transactional hiring to become a trusted, consultative partner. Facing intense competition for tech talent, the company needed to increase brand awareness, identify and engage targeted global talent pools, and be seen as a data-driven voice rather than “just another recruiter.”

To do this it leaned on LinkedIn tools—Talent Insights, Recruiter, Job Slots and LinkedIn Live—training a core team, creating data-led content and employer branding, and sharing market insights with clients. The approach drove strong results in 12 months: job application clicks +248%, engagement in targeted talent pools +229%, and Life page/employer-brand engagement +175% (125%+ ahead of typical recruiters).

Understanding Recruitment

Chris Jackson

Founding Director