Case Study: The Shoprite Group achieves improved talent acquisition and 100K new followers with LinkedIn Talent Solutions

How The Shoprite Group bolstered talent acquisition and increased brand awareness with a comprehensive LinkedIn strategy

The Shoprite Group, a major South African retailer with over 160,000 employees, faced tightening talent markets and relied heavily on recruitment sites and agencies while traditional media declined. The communications and talent teams needed owned channels to amplify company news, showcase innovation, and attract scarce and critical-skilled candidates.

They prioritized employer branding through LinkedIn Pages and the Life tab, using an iterative content approach to join relevant conversations and grow the target audience. The effort delivered clear results: 100,000 new followers in a year, 28% of hires coming via LinkedIn, faster outreach, broader candidate reach, and higher-quality recruitment outcomes.

The Shoprite Group

Adele Kruger

Head of Corporate Communications and Public Relations