Case Study: Snam (European gas utility) achieves 2.5x growth in engineering followers and 51% of new hires influenced with LinkedIn Talent Solutions

How the CEO helped build a brand at Snam

Snam, a leading European gas utility, faced the challenge of attracting experienced engineers to support its shift from a traditional utility to a technology-driven innovator. Leadership was central to this effort, so CEO Marco Alverà and the communications team sought a way to differentiate the employer brand and reach qualified candidates.

They used LinkedIn — combining targeted Company Page content, Career Pages showcasing employee stories, and CEO-led communications — to raise visibility and engage the right talent. The campaign drove 2.5x growth in Company Page followers with engineering backgrounds, a 63% increase in Alverà’s followers within weeks, and helped influence 51% of Snam’s new hires.

Snam

Salvatore Ricco

Head of Communications