Case Study: Rivas achieves stronger employer brand, 28% influenced hires and 93% cost-per-hire reduction with LinkedIn Talent Solutions

How Rivas is successfully using LinkedIn to position the healthcare sector as an attractive employer, build brand awareness, influence hires, and reduce agency fees

Rivas is a large Dutch healthcare organisation employing more than 4,800 people across hospitals, nursing homes and residential care. Facing sector-wide staffing shortages, Rivas needed to raise brand awareness and reposition the healthcare sector as an attractive employer to recruit skilled candidates and reduce reliance on costly agencies.

Partnering with LinkedIn, Rivas deployed Job Slots, a Careers Page and a Company Page alongside targeted paid campaigns and employee-driven content to engage talent. In 12 months the Company Page grew 18% to over 11,000 followers, the recruitment team filled 59 roles, paid solutions influenced 28% of new hires, nearly 1,900 employees use LinkedIn to amplify the brand, and reduced agency use cut cost-per-hire by 93%.

Rivas

Oscar Bontje

Corporate Recruiter