Case Study: REED achieves 190% hire growth and 42% increase in candidate engagement with LinkedIn Talent Solutions

How REED drew niche candidates to its training program

REED, the world’s largest family-owned recruitment company, needed to attract graduates to its three-year REED Graduate Training Scheme to build out expanding consulting teams. The challenge was to promote its employer brand and engage the right, niche candidates for the program.

REED used LinkedIn Sponsored Content and Pipeline Builder to target graduates, drive traffic to a graduate-focused Company Page, capture leads, and enable recruiters to follow up. The campaign delivered a 42% increase in candidate engagement, a 190% growth in hires via LinkedIn, and 84 new hires in nine months.

Reed

Ian Nicholas

Chief HR Officer