Case Study: CTO Group achieves 70% of hires and $45K+ in agency savings with LinkedIn Talent Solutions

How one consulting firm fuels 70% of its recruitment with LinkedIn

CTO Group is a Canberra-based ICT consultancy founded in 2010 that has grown to 100+ employees while serving major public and private clients. The firm relies on hiring managers across the business (with one person focused on LinkedIn) to source talent, and faced the challenge of competing for niche consultants across Australia and Asia and scaling quickly for client engagements without over-reliance on agencies.

By adopting LinkedIn Recruiter—using Smart Suggestions, Spotlights, project folders and tailored InMails—CTO Group reached more passive and better-fit candidates and improved pipeline tracking. The outcome: roughly 70% of hires now come from LinkedIn, InMail response rates average ~40% (peaking above 60%), the first hire came within two weeks, five hires were made in three months, and the firm saved more than $45,000 in agency costs.

CTO Group

Marcelle Newbound

Employee Experience & Engagement Manager