Case Study: Nova Systems attracts niche technical candidates and secures immediate-impact hires with LinkedIn Talent Solutions

How Nova Systems attracts niche technical candidates

Nova Systems, an engineering services firm that expanded from Defense and Aerospace into Energy, Utilities, Communications, and Transportation, needed to quickly find highly skilled, niche technical candidates who matched its culture. Competing against much larger employers and virtually unknown outside Defense, the company had to build its employer brand and reach hard-to-find passive talent.

Nova shifted to a social recruiting approach using a LinkedIn Career Page—featuring photo galleries, employee perspectives, and customized content for multiple specialist talent pools—to target and pipeline the right candidates. The page allowed recruiters to respond quickly to strategy changes and improved engagement with passive candidates; Nova’s first LinkedIn hire helped land a major contract and recruiting became more nimble and effective.

Nova Systems

Jason Wright

Talent Acquisition Manager