Case Study: Nationwide Building Society achieves in-house recruitment success and higher candidate engagement with LinkedIn Talent Solutions

How Nationwide is Re-Defining Recruitment Best Practice

Nationwide Building Society set out to become the UK’s first choice for consumer financing but needed to attract higher-quality talent without the cost and inefficiency of heavy agency use. The recruitment team moved to reduce agency dependency and gain better control over sourcing, targeting, and employer branding.

By bringing sourcing and branding in-house and using LinkedIn Recruiter and the broader LinkedIn platform, the team now tracks talent flows, targets candidates with personalized InMails (achieving a 32% open rate versus a 20% industry average), and shares content that has tripled followers to over 70,000. This approach has generated hundreds of career-site visits each month, improved candidate insights, and delivered significant cost and efficiency gains.

Nationwide

Lee Griffiths

Resourcing Brand and Attraction Manager