Case Study: Minsait becomes the top choice for tech talent and boosts hiring with LinkedIn Talent Solutions

How Minsait became the top choice for tech talent by reinventing their employer brand and increasing awareness

Minsait, a global IT services and consulting business within the Indra Group with 44K+ employees, faced a challenge: its parent company’s legacy brand blurred Minsait’s identity, making it hard to attract top tech talent. The company needed a clear employee value proposition and a cohesive narrative that balanced external talent attraction with internal engagement to become an employer of choice in the IT sector.

Minsait repositioned itself on LinkedIn—using Career Page and Life tab features, employee storytelling, and internal focus groups—to present a distinct brand, values, and growth opportunities. The effort delivered strong results: more than 12,000 hires globally since the March 2023 employer brand launch, 4.5–5k hires in Spain in 2023, a 53% uplift in conversion rate, a 70% increase in new followers, and a reduction in unwanted turnover of over 5%.

Minsait

Sofía Collado Echaure

Chief Human Resources Officer