Case Study: Maxwell Bond achieves major brand growth and becomes recruiter of choice with LinkedIn Talent Solutions

How Maxwell Bond utilised LinkedIn to increase brand awareness, challenge traditional industry perceptions and establish itself as the recruiter of choice

Maxwell Bond is an award‑winning tech and digital recruitment consultancy founded in 2016 by Steven Jagger with a “people first” ethos. Facing stiff competition and negative industry perceptions, the firm needed to scale brand marketing and get its consultants actively involved to position itself as the recruiter of choice across the UK and a growing German market — prompting the hire of its first in‑house marketer, Bethany Stevens, to build a stronger brand, website and content strategy.

Maxwell Bond leaned heavily on LinkedIn — using Talent Insights, Recruiter tools and bespoke training — to create data‑driven content, optimise InMails and empower consultants as market experts. The campaign delivered dramatic results: follower growth of +460% (2020) and a further +178% (2021), Jobs and Life Pages views up 1,508%, InMail acceptance up 2,360%, increased inbound leads and a stronger reputation as a trusted tech recruiter in the UK and Germany.

Maxwell Bond

Bethany Stevens

Senior Marketing Executive