Case Study: Tobania achieves 85% influenced hire rate and stronger employer brand with LinkedIn Talent Solutions

How LinkedIn helps Tobania to attract talent, nurture company culture and stay connected

Tobania is a 100% Belgian business and technology consulting firm of more than 1,000 employees that positions itself as a challenger in a competitive market. The company needed to attract and retain talent, strengthen employer and customer branding, nurture a growing company culture, increase learning and development, and stay connected with employees and clients while scaling rapidly.

Tobania deepened its partnership with LinkedIn and used LinkedIn Sales Navigator, Campaign Manager, Recruiter and LinkedIn Learning alongside data-driven insights, personalised InMails and upgraded Career Pages to align marketing, HR and leadership. The approach drove measurable impact: 85% of hires were influenced by LinkedIn, job viewers rose 67% in six months, followers grew by 1,123 (with 211,200 engagement on updates) and 98% of employees reported feeling connected to company values.

Tobania

Jenna Bloem

Recruitment and Employer Branding Expert