Case Study: Jambojet achieves employer of choice status and builds a talent pipeline with LinkedIn Talent Solutions

How Jambojet used LinkedIn's extensive learning network and employer branding features to position itself as an employer of choice in the aviation industry

Jambojet is a small aviation company (<500 employees) that wanted to make recruitment faster and easier but struggled with low online engagement and a LinkedIn following of just 3,000. Internal bureaucracy slowed hiring, and the airline needed a reliable way to find specialized candidates and promote career development from within to stay competitive.

Jambojet prioritized employer branding and a culture of learning by transforming its LinkedIn page into a Life Page, offering company-wide LinkedIn Learning, and using LinkedIn talent search, Recruiter and Job Posts integrated with HR systems. The approach created a continuous talent pipeline, strengthened their employer brand, and delivered measurable results: a 40,000-follower increase and an average of 10 hours of learning per week.

Jambojet

Karanja Ndegwa

Chief Executive Officer