Case Study: HM Revenue & Customs achieves a skills-first talent pipeline and major cost savings with LinkedIn Talent Solutions

How HMRC strategically leveraged LinkedIn to build a skills-first talent pipeline and reduce costs

HM Revenue & Customs (HMRC), the UK’s tax, payments and customs authority, needed to build a skills-first talent pipeline across its head office and 14 regional centres to source quality candidates for hard-to-fill roles, support the Places for Growth agenda, and cut reliance on expensive external recruitment agencies.

HMRC partnered with LinkedIn and deployed a suite of products (Recruiter, Careers Page, Jobs, Enterprise and Projects) to create talent intelligence, pinpoint where skills resided (e.g., the M62 corridor), manage pipelines and boost candidate engagement. The approach drove 992K engagement actions, influenced 27% of new hires in 12 months, delivered >10x ROI versus external agencies, and greatly reduced agency use while speeding quality hires.

HM Revenue & Customs

Andy Headworth

Talent Acquisition Director