Case Study: Halian achieves 200% job view growth and increased brand awareness with LinkedIn Talent Solutions

How Halian used LinkedIn to develop a targeted content strategy and increase brand awareness among highly-skilled talent

Halian is a 27-year-old talent acquisition firm with more than 1,000 employees operating across 33 countries (with 12 offices in Europe and the Middle East). Originally a tech-specialist recruiter, it now serves digital, finance, healthcare, renewables, commerce and other sectors. As technology and business needs evolve rapidly, Halian faced a competitive global market and growing demand for highly skilled, adaptable talent — it needed to raise brand awareness and attract many more qualified candidates.

Halian migrated to LinkedIn Enterprise and combined Recruiter, Job Slots and Career Pages with a targeted content strategy: a #halianlife campaign, a “one-in-four” posting formula, social media packs, an internal idea hub and personal-branding training for leaders. The approach boosted visibility and hiring metrics — 600,000 Company Page impressions per month (6M/year), company page views +210% and followers +225% in eight months, job views +200% year-on-year, above-average InMail acceptance (~33%, with some team members at 60%), application rates up from ~15% to 22% and completion rates from ~38% to ~65%, with LinkedIn influencing 78% of hires and faster time-to-hire.

Halian

Patricia Maroto Gómez

Marketing Manager