Case Study: Group Delta attracts 42% more applicants and sources 58% of hires with LinkedIn Talent Solutions

How Group Delta stands out in a niche industry

Group Delta, a small firm in a niche technical industry, struggled to attract highly skilled, long-tenured professionals while competing against much larger companies. As it prepared for growth, its small recruiting team needed a way to clearly communicate company values, upcoming projects, and its career value proposition to targeted industry talent.

The company built an employer brand on LinkedIn—promoting projects and openings on its Career Page, engaging followers regularly, and using LinkedIn Recruiter to source candidates likely open to change. The approach drove measurable results: 62% growth in Career Page followers, a 42% increase in applicants, and 58% of new hires sourced through LinkedIn.

Group Delta

Susan Larrañaga

Human Resources Manager