Case Study: Eurostar builds a compelling employer brand and attracts higher-quality candidates with LinkedIn Talent Solutions

How Eurostar created a compelling employer brand

Eurostar, a well-known European consumer brand, faced a different reality as an employer: it had virtually no employer brand, no managed talent pipeline and a small HR team that relied heavily on external recruiters. This made it difficult for Donna Price and the talent acquisition team to find candidates with the skills the business needed and to build long-term recruiting capability.

They used LinkedIn Recruiter and an employer-branding content strategy—sharing employee-focused stories and video job ads and aligning content with recruitment needs—to reach and engage the right candidates directly. In under a year the company’s LinkedIn followers grew 25% to over 25,000, candidate quality improved, engagement and awareness rose, and the team reduced its dependence on external agencies.

Eurostar

Donna Price

HR Business Partner