Case Study: Group Delta achieves 42% more job applicants in 12 months with LinkedIn Talent Solutions

How Employer Brand Attracts Quality Talent and Drives 42% More Applicants in 12 Months

Group Delta is an employee‑owned engineering and inspection consulting firm in Southern California with about 120 specialists in geotechnical, environmental and materials testing. After growing rapidly (68% over a few years) the company faced a recruiting challenge: attracting highly technical, loyal talent in a niche market while competing with much larger employers — all with a very small HR team led by a single manager.

Group Delta focused on employer branding and LinkedIn tools to reach passive and active candidates: a Careers Page with project videos, dynamic job posts, and LinkedIn Recruiter to source and engage prospects and followers. In 12 months this approach drove a 62% increase in Careers Page followers, a 42% lift in applications, roughly 58% of new hires touched via LinkedIn (now 60–80% in recent hires), and a 15% rise in employee referrals.

Group Delta

Susan Larrañaga

Human Resources Manager