Case Study: Careem achieves attraction of top Silicon Valley engineers and 5x LinkedIn follower growth with LinkedIn Talent Solutions

How Dubai-based Careem attracts top Silicon Valley engineers

Careem, a fast-growing Dubai-based tech company, struggled to attract the specific engineering talent it needed despite high application volumes. With unclear skill requirements and too many low-quality applicants, Head of Talent Acquisition Nicki Hague prioritized employer branding to shift recruitment from quantity to quality.

Careem launched a LinkedIn Career Page and used LinkedIn Recruiter and targeted InMails to showcase culture, values, and projects, engaging passive candidates worldwide. Within months the company grew its LinkedIn following fivefold, extended its global brand reach, and—despite averaging 300 applicants per role—used Recruiter filters to screen candidates faster, saving time and money.

Careem

Nicki Hague

Head of Talent Acquisition