Case Study: Degroof Petercam achieves 20% growth in job applications and fills 50%+ positions with LinkedIn Talent Solutions

How Degroof Petercam puts people first

Belgium-based Degroof Petercam, a family-owned wealth management firm with more than 1,400 professionals across Europe, wanted to become an employer of choice and attract talented people who would “make a mark.” The challenge was to communicate its people-first culture and engage candidates who care about client impact and long-term relationships.

The company used LinkedIn to showcase its Make a Mark campaign—sharing employee stories on its Company Page and via Sponsored Content—while bringing recruiting in‑house with LinkedIn Recruiter, Pipeline Builder and a dedicated talent acquisition team. The campaign reached 30k+ professionals over several months, drove a 20%+ increase in job applications, filled over 50% of positions directly through LinkedIn, and is building talent pools toward a 500,000‑professional reach.

Degroof Petercam

Nathalie De Geyter

Community Manager