Case Study: Continu Professionals achieves 158% job-page traffic growth and positions itself as a recruiter of choice with LinkedIn Talent Solutions

How Continu Professionals used LinkedIn to change its recruitment processes and position itself as a recruiter of choice

Continu Professionals is a Netherlands-based recruitment agency with 25 years’ experience placing professionals across construction, industry, logistics and the public sector in the Netherlands, Belgium and Germany. Facing a changing market and declining applications, the company moved from a reactive to a proactive recruitment and marketing strategy and turned to LinkedIn to reach and engage the right talent.

By partnering with LinkedIn and using Recruiter seats, Dynamic Ads, Job Slots and campaign support, Continu Professionals transformed its hiring process and employer brand. Results include a 158% year‑on‑year increase in job page traffic, conversions rising from 70% to 89%, over 6,000 new LinkedIn followers in a year and overall website traffic growth of more than 20%, positioning the firm as a recruiter of choice.

Continu Professionals

Ramses Peppinck

Chief Commercial Officer