Case Study: CHRISTUS Health achieves 6X hiring leads and a stronger employer brand with LinkedIn Talent Solutions

How CHRISTUS Health sourced needed healthcare professionals

CHRISTUS Health aimed to become the employer of choice for healthcare professionals and needed a more effective way to source and engage clinicians—especially nurses. The Vice President of Talent Acquisition led an effort to boost brand awareness and promote a culture of learning to support recruitment goals.

The team leaned on the LinkedIn platform: curating nursing-focused content on the Career Page, sourcing talent with LinkedIn Recruiter, Jobs, and Pipeline Builder, and promoting LinkedIn Learning through Sponsored Content and open access for employees. Results included a 6X increase in leads (50 to 300 per month) and a 10% rise in InMail acceptance, a 5X increase in monthly applications, Career Page followers growing from 30,000 to 75,000+, and 19% employee engagement with LinkedIn Learning (10 points above benchmark).

CHRISTUS Health

Ron Croy

Vice President of Talent Acquisition