Case Study: Carlton Staffing achieves 875% profit growth and 600% direct-hire increase with LinkedIn Talent Solutions

How Carlton Staffing rebranded for growth

Carlton Staffing, a Texas recruitment leader for more than 30 years, set out to modernize and rebrand after Annette Monks became President in 2011. The company’s challenge was to update its recruiting and sales approach to drive significant year‑over‑year growth, enter new markets, and improve efficiency without increasing spend.

They invested in LinkedIn tools and a refreshed brand presence—using LinkedIn Recruiter for engineering/technical sourcing, Job Slots for fast-paced temp work, and a Company/Career Page plus Ads—while training sales reps to prospect on the platform. The results were rapid: engineering direct-hire placements rose 600% year over year (with over 80% sourced from LinkedIn), that group’s profit grew 875% YoY, about 25% of new clients originated via LinkedIn, the Company Page exceeded 12,000 followers, and overall operating profit and efficiency improved.

Carlton Staffing

Annette Monks

President