Case Study: Boyner achieves stronger recruitment and employer branding with LinkedIn Talent Solutions

How Boyner elevated its recruitment process and employer branding through LinkedIn’s Hiring Enterprise Program

Boyner, the retail company, was struggling to attract and retain top talent in a highly competitive market. Its traditional recruitment methods were becoming too expensive and inefficient, turnover had reached 35% in 2022, and the company needed help strengthening its employer brand, especially with younger candidates and tech-skilled talent. Boyner turned to LinkedIn Talent Solutions and its Hiring Enterprise Program to modernize hiring.

LinkedIn Talent Solutions worked with Boyner to audit and improve its recruitment process, supported by tailored training and better hiring metrics. By using LinkedIn features to showcase company culture and engage candidates, Boyner expanded its talent pool, reduced reliance on external recruiters, and sped up hiring with unlimited job postings. The results included a 57% increase in hire rate and a 144% reduction in turnover rate, while also boosting job application clicks.

Boyner

Seda Kayrak Kiziltan

Chief Human Resources Officer