Case Study: Bioventus achieves employer-of-choice status and doubles LinkedIn followers with LinkedIn Talent Solutions

How Bioventus used LinkedIn to enhance its employer brand and attract outstanding talent

Bioventus is a global medical device company with a people-first culture and a mission to improve patient outcomes. Faced with larger competitors in medtech and pharma, Bioventus needed to raise awareness of its unique culture and values, position itself as an employer of choice, and increase applicant flow and quality of hires across regions.

Partnering with LinkedIn, Bioventus amplified its employer brand using enhanced Career and Life Pages, LinkedIn Recruiter, targeted Marketing Campaigns, Talent Insights and LinkedIn Learning (Bioventus University). The effort doubled LinkedIn followers in four years, delivered 31% of job applications via LinkedIn, influenced 72% of hires in an average quarter, reduced external agency hires from 90% to 2% globally, and helped boost diversity and female representation in leadership.

Bioventus

Peter Shaw

Global Vice President, Medical Affairs and Chief Medical Officer