Case Study: GovDelivery achieves a 138% rise in job clicks and 42% increase in Career Page views with LinkedIn Talent Solutions

How A Small, Fast-Growing Business Put Their Values and Culture First To Attract Talent They Need

GovDelivery, a 51–200 employee SaaS company serving government agencies and experiencing rapid growth, needed to hire agile software and engineering talent in a highly competitive market while staying true to its commitment to diversity. Their challenge was to clearly represent the people, culture and impact of their work so they could attract the right candidates and sustain growth.

GovDelivery adopted LinkedIn Career Pages with audience-specific views (one for general candidates, one for tech roles), showcased an employee value proposition beyond typical perks, and used targeted LinkedIn ads to reach the right talent. In the first four months this drove a 42% increase in Career Page views, a 138% rise in job clicks, stronger engagement with priority candidates, better support for diversity goals, and reduced resource effort to find the right hires.

GovDelivery

Jaidyn Martin

HR Manager