Case Study: Vista Projects Ltd achieves 2× applicants and halves interviews to build a standout talent brand with LinkedIn Talent Solutions

How a Small Company Built a Big Talent Brand

Vista Projects Ltd., a 400-person engineering and procurement firm in Calgary, faced the challenge of recruiting top talent while remaining relatively unknown in a competitive labour market. Although the company already had a strong internal employer brand—backed by employee feedback, flexible hours, strong benefits, modern technology use, and repeated Top 50 BSME recognition—it struggled with a reactive, haphazard approach to sourcing candidates and needed to better communicate its authentic value to the right people.

HR and Marketing leaders reorganized resources, overhauled the corporate website, and launched a coordinated LinkedIn-focused campaign to reach passive, high-quality candidates with targeted messaging. Within seven months applicants doubled and the number of interviews needed to fill roles was cut in half, applicant quality improved, spend was optimized rather than increased, and Vista gained recognition as an employer of choice with a strong Talent Brand Index score—crediting tight HR–Marketing collaboration as a key factor.

Vista Projects Ltd

Leah Eggen

HR Manager