Case Study: Procore Technologies doubles job applicants with LinkedIn Talent Solutions

How a Fast-Growing Construction Software Company in a Small Beach Town Doubled Job Applicants by Zeroing in on its Employer Brand

Procore, a rapidly growing construction software company based in Carpinteria, California, faced a recruiting challenge after roughly tripling its headcount: attracting technology talent with construction interest who were willing to relocate to a small beach town. With a new Head of Recruiting defining the employer brand, the team identified LinkedIn as the best channel to showcase Procore’s culture and reach candidates in nearby metros like Los Angeles and San Diego.

Procore built a visible employer brand on LinkedIn using Career Pages, a Recruiter seat, Connectifier and Sponsored Updates, and turned employees into brand ambassadors who shared photos and stories of life in Carpinteria. Within a year the program doubled job applicants and Career Page views, grew company followers by 2.2x, and supported low turnover (<5%), enabling faster hiring of the right candidates.

Procore Technologies

Andii Lee

Head of Recruiting