Case Study: ByteDance identifies Warsaw as its next R&D hub and boosts recruitment ROI with LinkedIn Talent Solutions

Finding out where talent is gathered

ByteDance, led by Wei‑Ying Ma (Head of AI Lab, Vice President), needed to identify where to find top engineering talent as the company scaled internationally. Tasked with pinpointing which countries and cities would become the next tech hubs and uncovering untapped talent pools, Ma required a data-driven way to decide where to locate a new R&D center.

Using LinkedIn Talent Insights, Ma identified Warsaw, Poland as a strong candidate—its talent pool was 100× larger than current needs, one‑year growth was 28%, and hiring demand was very high. The talent‑distribution maps and flow analysis enabled ByteDance to target the right candidates, forecast emerging hubs, and improve recruitment ROI by focusing open roles in locations with abundant supply.

ByteDance

Wei-Ying Ma

Head of AI Lab, Vice President