Case Study: Etiya attracts top global tech talent and boosts applications 239% with LinkedIn Talent Solutions

Etiya reboot their recruitment strategy and attract top talent with LinkedIn’s Hiring Enterprise Program

Etiya, a multinational information-technology company with 1,600+ employees, was struggling to find and retain top tech talent amid high turnover. Filling specialised roles required casting a global net while navigating language and cultural differences, so they needed a scalable international recruitment strategy that would attract qualified candidates worldwide.

Etiya adopted LinkedIn’s Hiring Enterprise Program, using LinkedIn Recruiter for candidate access and LinkedIn Life plus Recommended Content to showcase company culture and empower employees as brand ambassadors. By extending employer branding beyond their website, they reached a much larger international talent pool—generating 892k job views over two years, a 239% increase in job application click rate, and an average 81% watch rate each month.

Etiya

Serdar Dağdelen

Founding Partner, Chief People and Culture Officer