Case Study: Estée Lauder doubles Career Page traffic and boosts candidate engagement with LinkedIn Talent Solutions

Estée Lauder’s digital-first brand attracts quality candidates

Estée Lauder, amid rapid ecommerce growth, needed to scale its digital operations and quickly hire high-quality technical and digital talent. To do that, the company focused on ramping up online recruiting and strengthening its employer brand to reach and engage the right candidates.

By enrolling in LinkedIn’s Talent Solutions Enterprise Program and giving the recruiting team access to LinkedIn Recruiter — plus using Sponsored Content, Recruitment Ads, and Pipeline Builder — Estée Lauder built a stronger digital footprint and connected with more applicants. In just over six months it doubled LinkedIn Career Page traffic, achieved a 50% InMail response rate (vs. a 30% goal) and a 15% average apply rate (vs. a 12% goal), surpassing engagement targets and attracting quality candidates.

Estee Lauder

Jolie Chehadeh

Vice President