Case Study: Unilever achieves higher engagement and attracts aligned candidates with LinkedIn Talent Solutions

Employee voices attract the right people to Unilever

Unilever, a global consumer goods company whose products reach 2.5 billion people daily, needed to stand out in a competitive market and recruit people who genuinely align with its values. The challenge was communicating its culture authentically to attract the right candidates worldwide.

Unilever leveraged LinkedIn Career Pages by sharing employee-produced articles, images, and videos and targeting content by geography and function to amplify reach. The campaign drove follower growth to over 7 million, increased job posting click-throughs by 12%, and attracted more well-informed, values-aligned candidates.

Unilever

Keeran Gunnoo

Global Employer Brand Director