Case Study: Grupo Unicomer achieves stronger employer branding and talent attraction with LinkedIn Talent Solutions

Employee brand ambassadors, talent attraction, a strong employer brand and a qualified audience on LinkedIn

Grupo Unicomer needed to showcase its company culture, strengthen its employer brand, and attract qualified talent on LinkedIn. The company also faced fragmented employer-brand investments and needed a clearer understanding of its target audience and how to grow followers on the platform, working with LinkedIn Talent Solutions and services such as LinkedIn Recruiter, Job Slots, and Career Page.

LinkedIn Talent Solutions helped Grupo Unicomer turn employees into brand ambassadors, launch an internal motivation campaign, and build a holistic LinkedIn strategy with sponsored content and stronger audience engagement. The results included a 40% increase in influenced hires, a 125% increase in page visits, and a 58% InMail acceptance rate over the last 12 months, while also boosting brand visibility and employee engagement.

Grupo Unicomer

María Teresa Alfaro

Corporate Affairs Manager