Case Study: Unicomer achieves 40% more influenced hires and 125% more page visits with LinkedIn Talent Solutions

Employee brand ambassadors, talent attraction, a strong employer brand and a qualified audience on LinkedIn

Grupo Unicomer needed to strengthen its employer brand and attract talent on LinkedIn. The company struggled to persuade employees to showcase its culture externally, had fragmented employer‑brand investments, and lacked clarity about its target audience and how to grow followers on the platform.

In partnership with LinkedIn, Grupo Unicomer launched an internal campaign to turn employees into brand ambassadors, used sponsored content on the company page, and developed a holistic strategy to boost presence, quality and frequency of activity—both locally and internationally. Within months this generated stronger visibility and engagement, attracting top talent and delivering measurable results: +40% influenced hires, +125% page visits and a 58% InMail acceptance rate.

Unicomer

María Teresa Alfaro Wahn

Corporate Affairs Manager